mui Lab is an IoT technology and design startup in Kyoto, Japan that develops calm UX/UI to harmonize the technology, the human who use it and the natures surrounding them under the concept of “Calm Technology”. Our flagship model “mui” is a wooden touchscreen interface for smart home as B2C business model. Our primary business model is B2B to license software/hardware IP and support UX/UI design development to various markets, such as smart homes, workplaces and automotive.