Elevating Founders is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Elevating Founders



The early years of parenting are isolating and stressful, and existing support isn't working. In fact, accessing support often leaves parents feeling more stressed, and less confident than they started. Enter Devie, a 24/7 personal parenting coach who supports every parent to be the best parent they can be. Devie does this through an app that coaches parents through addressing their challenges in a way that’s affordable, personalised, evidence based, actionable and reassuring. Devie’s bitesize chats use NLP to deliver behavioral nudges that help parents develop positive parenting habits. These habits are proven to reduce challenging behaviours, and improve child outcomes.

Devie is currently in beta, has had strong early engagement from parents, and is already being recommended to parents by 4 UK nurseries. The founding team includes Puja (product/design in social care/maternal & child health at White House and World Bank), Dan (former teacher with MS in Finance and 7 years in M&A), and Katherine (former child development researcher at Oxford Dept of Education. They are motivated by their mission to make quality, personalised parenting support accessible to every family.